INQUIRER COLUMNIST Karen Heller tackled feminine stereotypes in her column yesterday. Specifically, she said that the lame book designs on books by female authors were insulting to the entire gender.
"Women's literature has moved beyond the pale - all matter of pinks from pale to insistent - to dismemberment," she wrote. "These days, publishers are partial to flashing body parts, specifically women's body parts, often legs and exquisitely shod feet, on book jackets."
She points to books by popular writers like Jodi Picoult, Julia Fox, Jennifer Weiner and Alice Munro.
These covers scream to men "Please don't read me!" while to women they coo "Here's more of the same!"
The thinking, or so I imagine, is that readers will look at these women's body parts or backs and identify. "Why that's me!" or "That looks just like my old friend Susie!" In other words, they think we're stupid.
Is she just being cranky or does she have a point? Have women been demeaned by this marketing scheme?
1 year ago