THE NATIONAL RIFLE ASSOCIATION is backing John McCain in next week's presidential election, and they are actively campaigning against Barack Obama.
So the NRA, through their political action committee, is trying to send their message to the public. One of the ways they are trying to do that is by purchasing ad space on the plastic bags that newspapers are delivered in.
But newspapers have been turning down the advertisements, mostly on the basis of ethics and balance.
"If your wrap on Election Day is portraying one particular point of view, that's going to be pretty damaging to your credibility," Kelly McBride, ethics group leader for the Poynter Institute, told the Virginia Pilot.
"I think it would be hard for voters, in that moment, to discern whether this is the paper's point of view or someone else's," she added. "You don't want to do something on Election Day that essentially alienates your readers."
Would you accept those advertising dollars?
Do you think that the public would be confused by a newspaper wrapped in a politically charged bag? Would they believe that, because of the ad, the newspaper is endorsing that candidate?
1 year ago