YOU CAN HAVE THE world delivered to your home every month and it will only cost you $12 per year.
That is how much a subscription to Conde Nast Traveler costs - about $1 per issue.
If you subscribe to Newsweek, you get issues for about 47 cents each. The New Yorker is about 87 cents and Allure is about 89 cents per issue. They are all chock full of information and beautiful images. And they are dirt cheap.
Mag owners are considering raising prices slightly now that advertising revenue is slipping. Would you pay more?
Journalism outlets are trying everything they can to raise the money they need to produce their products. And while there has been great outcry about the potential loss of newspapers, few people are harping on the difficulties of magazines.
But reality is upon us. So, would you pay $3 per issue for a subscription to People magazine? When you look at what you get, isn't that really a bargain? And isn't a subscription still crazy cheaper than buying issues at newsstands?
Why do we expect information to be free or cheap?
1 year ago