A WASHINGTON DC television station did a story showing women how to perform breast cancer self-exams. And they did so by videotaping a woman performing an exam - with her shirt open, breasts exposed.
They claimed they were potentially saving lives by showing women how to examine themselves properly.
They also sent out a press release prior to the news that evening, hyping the "unique television event."
By the way, the package ran on day one of the sweeps ratings period, when the eyeballs watching programs are counted.
Was it good, public service journalism? Or was the full-frontal treatment a ratings stunt?
8 months ago