OUTSIDE MAGAZINE PUBLISHED a cover story about cyclist Lance Armstrong. He posed in a plain blue T-shirt for the cover shoot. But when the mag hit the streets, Armstrong discovered that his shirt now read, "38. BFD."
Apparently, the article alludes to the idea that Armstrong being 38-years old is no "big f***ing deal."
He was pretty fired up when he saw the altered cover. He tweeted:
Just saw the cover of the new Outside mag w/ yours truly on it. Nice photoshop on a plain t-shirt guys. That's some lame bullshit. #weak
Is there anything wrong with PhotoShopping the cover to make it more appealing to readers?
"We wanted to create a provocative image and make a bold statement about the fact that, because of Armstrong's age, many cycling fans are skeptical of his chances in this year's Tour de France," Outside's editors wrote in defense of their action.
The magazine actually placed a note on the cover reading: Not Armstrong's real T-shirt.
Does that make anything better? Does Armstrong have a legit reason to be upset?
Does it make any difference that PhotoShopping mag covers is a regular practice?
10 months ago