ESPN SIDELINE REPORTER Erin Andrews recently signed a deal to be a spokesperson for Reebok. Is there anything wrong with that?
"Journalists can review products," media ethicist Kelly McBride of the Poynter Institute told The Oregonian. "But they can't take money from a company to endorse them. That totally ruins their credibility."
ESPN responded by saying that if Andrews reports on sneakers, she'll reveal her connection to the brand.
Does disclosure and transparency resolve the credibility issue? Or is a sports journalist tainted by taking money from sports equipment makers?
Does the endorsement money change Andrews' role from being an objective journalist to being a sponsored celebrity?
1 year ago