DO MAGAZINES STILL have a place in the world?
The number of magazine retailers has decreased by more than 11 percent since 2007, according to Advertising Age.
They also reported: "Single-copy sales have been experiencing a long swoon, falling 5.6% in the first half of 2010 from the first half a year earlier, 9.1% in the second half of 2009, 12.4% in the previous six months and 11.1% and 6.3% in the halves before that, according to the Audit Bureau of Circulations."
Does that mean that people don't read print magazines anymore? Do you?
Some of the problems can be attributed to the lackluster economy. Technology can be blamed for some of the declines. And greater diversity of information outlets is probably a huge culprit.
How about this: is there any need for an all-local Philly music mag? Would you read it? Would you pay for it?
8 months ago