TIGER WOODS WAS featured on the April cover of Golf Digest. Is there anything wrong with that?In 2009, Woods was found to have had affairs with around a dozen women while married to his wife. The father of two young children took five months away from golf to seek treatment for his sexual addictions. Many of Woods' sponsors pulled their endorsement deals with him because of what he seemed to represent.
Should magazines avoid him on the cover because of his adulterous past?
"Tiger Woods is an extraordinary golfer, and the mastery of golf is what our magazine is all about," the editor of Golf Digest wrote after receiving angry letters from subscribers. "He is finally a man who has confessed his mistakes--publicly--and vowed to turn things around--in particular to be a conscientious father."
Does Woods deserve a second chance?
Is the magazine pulling a PR stunt - putting a controversial figure on the cover in hopes of getting attention and selling more mags?
8 comments:
Golf Digest is a GOLF magazine. Despite what happened a year and a half ago off the course, Tiger Woods is the best golfer of our generation and maybe ever. He may not be ranked number one or doing well currently, but he still is a phenominal player. His comeback story is one that will continue untilhe wins a tournament, and that on going saga is good for media and journalists. There is a constant story with him. Also, his name supercedes golf. Non- golf fans all know who Tiger is, so if putting him on the cover is driving non traditional readers to pick up an issue, then they are doing thy're job. It is similar to a Michael Vick situation. They both were wrong, paid their price, lost millions, lost public trust and their road back through their athletic gifts is an intruiguing story that desereves coverage cause thats what people what to hear.
Of course they're pulling a PR stunt. That face will sell many more magazines than it would otherwise. BUT it's proper and fitting that he is featured on the cover of a GOLF magazine. He didn't murder anyone. What he did was morally and socially wrong, but he was honest and admitted everything publicly (of course by then he had no choice) and he paid his due. Personal issues shouldn't have any bearing on his image as an amazing golf player.
This is definitely a PR stunt. Although he is a world renowned golfer, in fact the best, his name and face is associated with controversy. The scandal from 2009 resulted in Tiger being exposed world wide, on the news, in the magazines, on the radio, his publicity sky-rocketed over a short period of time. The face of Tiger on a golf magazine would not just attract golf fans, but also others possibly interested in his big comeback.
Golf Digest is a golf magazine. Why wouldn't you put Tiger on the cover. Everyone knows his name, either from golf or what happened with his wife. His personal life shouldn't spill over into his career. Personally, I hate cheaters so I wouldn't enjoy working with him at all. However, the professional side of me would put him on the cover.
I absolutely think this is a PR stunt! Not only do people wants news news, they want racy news, controversial news--and they want to be the first to have the scoop on it. Featuring Tiger Woods on the cover almost guarantees at least the picking up of the magazine by a large majority. Even if they are just skimming the pages to see what old cheating Tiger is up to.
I do not believe that this was a publicity stunt, because in the end it is a golf magazine. And why wouldn't a gold magazine feature the most prominent and famous golfer there is. Not only has he publicly apologized for his actions, but he returned to golf as well. He is the face of golf, even though many of his endorsers dropped him completely. He made a mistake, but a man of that clout should be allowed to have a second chance. Good for him overcoming that drama and negative publicity.
It depends on the situation. I think if he is relevant and people are interested in him at the time that it would not be a problem.
Tigers personal life should not interfere with the business aspect of his life. Whatever he does on his own time is his own time. He's still human and humans make mistakes and learn lessons. Let him worry about his personal stuff and we'll worry about his golf stuff! I mean, who cares that he cheats on his wife. Who hasn't?
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