THESE DAYS, PEOPLE in journalism are getting creative about generating revenue. Advertising is simply not raising the cash it used to.
Philly.com, the website connected to the Philadelphia Inquirer and Philadelphia Daily News, is experimenting with sponsored tweets. A company can pay to say that a headline posted by philly.com was "brought to you by ..."
Is there anything wrong with that? Does this deceive the reader? Or is this the same as an advertisement running between segments of a newscast?
6 months ago