In their announcement, however, they also mentioned that they stopped running nudes online last year.
"Last year we re-launched Playboy.com as a safe-for-work site and discovered something about our readers and our identity: The Bunny transcends nudity. Tens of millions of readers come to our non-nude website and app every month for, yes, photos of beautiful women, but also for articles and videos from our humor, sex and culture, style, nightlife, entertainment and video game sections. We are, and always have been, 'entertainment for men' – with award-winning journalism and fiction to boot is a cultural arbiter of beauty, taste, opinion, humor and style."
Is it a smart move to change the direction of the magazine? Is this a recognition of the changing media landscape?
Or are they opening themselves up to greater competition as they now will reside in the same category as all the other male-oriented magazines (and websites)?
Does this sound like a publicity stunt?