1 year ago
Thursday, January 19, 2017
Should the Anchor Shoot Hoops with the Globetrotters?
A Chicago morning news anchor was invited to play on the court with the Harlem Globetrotters when the team visited that region.
The anchor posted some random video on YouTube, which the station then ran on air. As the video rolled, his colleagues made fun of him.
This brings about two questions:
• Would you join the fun on the court?
Remember, this is clearly a promotional stunt - the team allowed the anchor to play because the team knew they would get free publicity from it. But it's the Globetrotters! It's just a silly event, no?
• Should the station have aired the video?
On one hand, it seems like good marketing, right? Make your anchor look like a regular guy, build his brand and all. On the other hand, he's supposed to be a journalist, no? He's supposed to be reporting the news, not being the news, right?
What do you think?