PHILADELPHIA MEDIA HOLDINGS, owners of the Philadelphia Inquirer, Daily News and philly.com ran fake ads for a faux-airline last week.
The ads for Derrie-Air (say it again slowly) offered flight prices based upon the combined weight of you and your luggage.
"There are two purposes to it," a PMH spokesman told Editor & Publisher. "One is to try to put a smile on people's faces and have some fun. And to demonstrate the power of our brands, in print and online, to drive traffic awareness -- in this case for a brand that doesn’t exist and is fictitious."
Is this a violation of reader trust or just good fun?
1 year ago